CRAS Brasil 2021


Boosting the national production chain.

When CRASCOMEX first approached us, its objective was to communicate its solidity and importance within its areas of operation: agribusiness, trading, timber and energy.

Thus, in March 2021, the company was renamed CRAS Brasil and, in addition to the new name, gained a new visual identity and manifesto. 6D was responsible for aligning this change and implementation, based on definitions resulting from a 5-day BrandSprint.


Services

  • Brand Strategy
  • Brand Architecture
  • Naming
  • Visual Identity
  • Verbal Identity
  • Communication strategy

Awards

Finalist project in the Brand Architecture category at the 2022 Brazilian Design Awards

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"CRAS Brasil was born to build bridges and generate connections. The visual identity reflects this through its symbol: an allusion to the Brazilian flag and the movement the company generates, boosting the national production chain through its activities. The diamond serves as the basis for the group's other signatures. The arrangement of elements in the signatures also creates a fitting connection that alludes to the idea of ​​sharing and relationships."

 

FLAVIO TEIXEIRA, 6D DESIGNER

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CRAS BRAZIL 10 YEARS

In September, we held another immersion, this time to think about the actions that will celebrate the company's 10th anniversary and create the commemorative signature that marks this special moment.

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