Danthi 2022


New positioning for integrated communications consultancy

Danthi has been a 6D partner since 2020, and we've developed several projects together for mutual clients. So, when we were asked to collaborate on their repositioning, it was like working for a dear friend. The starting point was: how to reposition the brand so that it could clearly convey its current way of thinking and operating to clients, partners, and staff.

During a three-day 6D BrandSprint, we explored and validated key areas such as purpose, benefit promise, target audience, tone of voice, vocabulary, and communication territories. Together, we also discovered the brand archetype, created Danthi's brand persona, and created a moodboard that guided the creation of the new logo.

To top it off, we wrote the new Danthi Manifesto.


Services

 

  • Business strategy
  • Brand Strategy
  • Visual Identity
  • Verbal Identity
  • Communication strategy
  • Content

"Danthi's new logo represents a new era for the consultancy, which is embracing a digital approach to its operations. The pixelated design of the symbol alludes to this change. The transformation from straight corners to rounded angles reflects the agency's movement and positioning in the face of new challenges."

FLAVIO TEIXEIRA

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Casa 6D
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