Setta 2024


Asset management and governance, with intelligence and dedication.

How do you position and communicate a service that has discretion as one of its main pillars, conveying its serene, sophisticated, and trustworthy personality? This was our challenge for SETTA, a family office based in Rio de Janeiro.

After a corporate reorganization, the company was looking for a new name and visual identity. The project included a immersive discussion with the partners to define the company's positioning, followed by a collaborative naming round, logo development, and visual identity.


Services

  • Brand Strategy
  • Naming
  • Visual Identity
  • Verbal Identity
  • Communication strategy
  • UX/UI
envelope

“The symbol that anchors the brand’s different signatures arose from the idea that the asterisk is, in its purest form, a convergence of arrows.

This perspective was essential to visually convey the concepts of collaboration, dedication, and security that permeate SETTA's management and underpin the offering of a highly personalized service.”

 

GUSTAVO VIAL, 6D DESIGNER

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