Allos | Linhas Criativas 2025


Innovative platform for entertainment, lifestyle, services and shopping.

Allos is an entertainment, lifestyle, services, and shopping platform with a portfolio of more than 50 shopping malls across Brazil.

"The challenge was to create a system of visual and verbal assets to serve malls with such distinct characteristics, and which communicate and position themselves in such different ways. It was a unique project for Allos and for us." – Lula Freitas, Commercial Director


Services

  • Brand Strategy
  • Communication strategy
  • Institutional Communication
  • Promotional Communication
  • Visual and Verbal Identities

Based on pre-existing clusters, a new categorization was created, grouping malls according to their similarities, attitudes, and identities. Thus, the three Creative Lines were born: Inspiration, Connection, and Practicality. We added other attributes to these attributes to guide visual creation and verbal expression.

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Creative Guidelines serve as guidelines for shopping malls' communication campaigns. The goal is to create visual and textual coherence across all campaigns, ensuring long-term recognition as part of a single umbrella. Furthermore, by guiding the execution of campaigns, they facilitate dissemination and replication, improving the performance of marketing teams.

 

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