Allos | Creative Lines - Casa 6D

Allos | Linhas Criativas 2025

Innovative platform for entertainment, lifestyle, services and shopping.

Allos is an entertainment, lifestyle, services and shopping platform with a portfolio of more than 50 shopping centers throughout Brazil.

"The challenge was to create a system of visual and verbal assets to serve shopping centers with such different characteristics, which communicate and position themselves in such different ways. It was an unprecedented job for Allos and for us." - Lula Freitas, Commercial Director

Services

Brand strategy
Communication Strategy
Institutional Communication
Promotional Communication
Visual and Verbal Identities

Based on pre-existing clusters, a new categorization was created, grouping malls according to their similarities, attitudes and identities. This gave rise to the 3 Creative Lines: Inspiration, Connection and Practicality. We added other attributes to guide visual creation and verbal expression.

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Creative Lines act as guides that direct shopping malls' Communication campaigns. The goal of creating them is to bring visual and textual coherence between all of them, so that they are recognized, in the long term, as part of the same umbrella. Furthermore, by guiding the execution of the pieces, it facilitates their dissemination and replication, improving the performance of the Marketing teams.

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Isabel Salgado Award

PRIVACY POLICY

6D NOVA COMUNICAÇÃO VISUAL LTDA., headquartered at Avenida Passos, n° 00101, Sala 804, Rio de Janeiro - RJ, CEP 20.051- 040, registered with CNPJ No. 20.361.893/0001-08 (Casa 6D) is committed to respecting and protecting the privacy of your data by following best practices and applicable laws, especially Law No. 13.709/2018 ("General Data Protection Law" or "LGPD"). Through this Privacy Policy, we seek to provide detailed information to our customers, potential customers, partners, service providers, suppliers, users of the website "https://6D.com.br/" and Casa 6D's social networks, as well as other applicable data subjects (collectively, "You") about what information we collect and how this information will be processed when you access the website and/or provide your data to Casa 6D, or during your relationship with us, ensuring transparency in the processing of identified or identifiable information ("Personal Data") that may be carried out by Us and/or third parties. We ask you to read this Policy carefully and, if you have any questions, to contact us as indicated at the end of this document.

1. DATA WE COLLECT OR RECEIVE:

Throughout your relationship with Casa 6D, We may collect and process your Personal Data. Typically, the categories of Personal Data we process include, but are not limited to, the following, as applicable, depending always on your relationship with Casa 6D:

(I) PERSONAL DATA RELATING TO CLIENTS, POTENTIAL CLIENTS, PARTNERS, SERVICE PROVIDERS AND SUPPLIERS:

Identification, qualification and contact information: Full name, e-mail address, among other information, as applicable;

(II) PERSONAL DATA RELATING TO USERS OF THE WEBSITE:

Browsing Information: We collect information about your visit to the website, as described in Item 6 (Cookies and Tracking Technologies);

Contact and Registration Information: When you fill in our online contact forms, we ask you for personal information (such as your name, e-mail address and any additional comments), so that we can send you a response to any questions you may have and register you in our systems for the purposes described in this Policy. When you contact us via one of our contact e-mails, the data collected will vary according to the information you provide via e-mail;

User communications: When you contact Casa 6D, send us emails, contact us by chat, telephone or send us messages through our communication channels available on our website or on social networks such as LinkedIn, we may retain your information in order to process your inquiries, respond to your requests and/or improve our services.

(III) PERSONAL DATA RELATING TO CUSTOMERS AND POTENTIAL CUSTOMERS CONTACTED VIA OUTBOUND:

Professional information: When Casa 6D contacts the institutional/general telephone numbers of companies in order to contact potential clients, we may collect data from company representatives such as name, area of activity, business telephone number, e-mail address, company name, CNPJ and company segment.

2. SOURCES OF COLLECTION OF YOUR PERSONAL DATA

The data we collect is generally provided directly by you. However, depending on the data subject and their Personal Data, some information may also come from the company you work for or that we are hiring, or even through third parties (such as regulatory authorities, service providers or other suppliers). Your data may also be collected through publicly accessible sources.

3. PURPOSES OF PROCESSING YOUR PERSONAL DATA

We will collect and process your Personal Data for various purposes, in accordance with the legal bases applicable in each case, as set out in the LGPD. We have therefore outlined below the main purposes for which we will use your Personal Data, without prejudice to others that we deem pertinent and that comply with the applicable laws:

Provision of Services: Prepare commercial proposals, provide the services contracted by our clients and enable the provision of services contracted by Us, including, but not limited to, name, address, e-mail, telephone, cell phone, CNPJ of the company, among other options;

Managing prospecting and marketing campaigns: Contacting potential clients who have shown an interest in hiring our services;

Relationship management or contractual fulfillment: Managing your relationship with us. For example: to be able to manage access to Casa 6D's IT systems, feed our internal systems, contact You, as well as any other day-to-day activity within the scope of Your work or contractual relationship, as applicable;

Payments, collections and reimbursement of expenses (as applicable): Making or processing payments and complying with tax obligations, in addition to other legal and regulatory obligations, where applicable. This includes carrying out banking transactions, billing and collecting from customers; paying suppliers and service providers, among other purposes;

Access control: Controlling access, which is used to enter the premises of Casa 6D and its clients (as applicable), whether through badges, biometrics, among other means of control. To this end, Casa 6D may process biometric data, full name, ID, CPF, CNH, telephone number, license plate, year and model;

Implementing policies: Implementing policies and procedures aimed at improving our relationship and the management of our processes;

Complying with legal and regulatory obligations: Complying with legal and regulatory requirements arising from our activity or related to our relationship, including requests received from public authorities; investigation requests; or, where required or permitted by applicable laws, court orders, government regulations or regulatory authorities (including, but not limited to, data protection, tax and labor). In addition, to comply with other legal and regulatory requirements, as applicable;

IT Monitoring: Monitoring the company's IT systems and tools to protect and maintain the integrity of IT systems and infrastructure, to ensure compliance with Casa 6D policies, to ensure the safe use of the website, IT support, with a view to minimizing possible incidents, in accordance with applicable laws;

Internal and External Audit: We carry out audits of business processes in order to manage our enterprises, corporate governance and comply with legal requirements. We may also process information for the purpose of evaluating performance and targets and managing our contractual relationship;

Regular exercise of rights, enforcement and defense of legal claims: Filing and defending ourselves against possible legal claims, as well as the regular exercise of any rights we may have;

Safety, security and investigations: Complying with regulatory or other obligations; supervising members and other employees; preventing, detecting and investigating a wide range of activities and behaviors, whether related to specific businesses or the workplace in general, and liaising with regulatory authorities; managing complaints, grievances and incidents; controlling access to sites, including the use of access control records; issuing and monitoring equipment;

Managing and analyzing the database of clients and potential clients: Updating and analyzing our database of clients and potential clients, including, for example, evaluating the main sectors we serve, the geographical map of our clients and potential clients, among other options;

Commercial transactions or outsourcing: Plan, audit and implement commercial transactions or transfers of services involving Casa 6D and/or that have an impact on your relationship with Casa 6D, such as mergers and acquisitions, corporate reorganizations, implementation of commercial partnerships, in accordance with applicable laws;

Sending Communications: To carry out direct communication, sending newsletters and newsletters, news, information and updates about Casa 6D, and other communications that may be of interest to you, as well as for monitoring online campaigns and optimizing google ads, optimizing and retargeting online campaigns, observing the applicable legal bases;

Other Purposes: To respond to your requests and support our services, to carry out general business operations, for the purposes of analysis, improvements and customization of the website, among other purposes, as applicable.

We periodically review our data collection, storage and processing practices to ensure that we only collect, store and process personal information that is strictly necessary to provide or improve our services and the proper functioning of the website.

4. LEGAL BASES FOR PROCESSING YOUR PERSONAL DATA

To fulfill the above purposes, We will always process your Personal Data in accordance with the legal bases provided for in the LGPD, such as: Execution of a contract or preliminary procedures related to the contract; Legal or regulatory obligation; Regular exercise of rights in judicial, administrative or arbitration proceedings; Protection of the life or physical safety of the data subject or third parties; Attending to our legitimate interest or that of third parties; Consent of the data subject; or for Credit Protection.

In most cases, the processing of your sensitive Personal Data (where applicable) will be justified by the following legal bases: When the holder of the Personal Data consents in a specific and detached manner, for specific purposes; When it is indispensable for Casa 6D to comply with legal and regulatory obligations; For the regular exercise of rights, including contractual rights, and judicial administrative and arbitration proceedings; For the protection of the life or physical safety of the data subject or even third parties; To Guarantee the prevention of fraud and the security of the data subject, in the processes of identification and authentication of registration in electronic systems, as in the case of biometrics.

We will make sure that You are informed in a transparent manner and, where necessary, other actions are taken to ensure the lawfulness of our data processing.

5. SHARING YOUR PERSONAL DATA

We will not disclose, sell or otherwise make available your Personal Data or your access information outside the scope of the purposes described in this Policy, in the contract we have entered into with You and/or otherwise than in accordance with applicable law. To the extent permitted by law and using the applicable legal basis, for support processing and storage purposes, Personal Data collected may be shared externally with:

National authorities or bodies that request Personal Data for compliance with legal and regulatory obligations, where applicable. In addition, where necessary, we will share your Personal Data with administrative, law enforcement and judicial authorities for judicial or administrative matters, investigations and other applicable proceedings involving You and/or Casa 6D; and/or

We and the related third parties ensure that all necessary procedures and security measures are observed when processing the shared data, in accordance with the requirements of applicable law. We may also use third-party applications in our daily work activities, such as WhatsApp, Google Meet, Microsoft Teams, Zoom or other online meeting applications. In these cases, we cannot be held responsible or give any guarantee with regard to the treatment of these third parties, and it is important to inform you that You are subject to the respective privacy and security policies of such third parties, over which we have no interference or control.

6. COOKIES AND TRACKING TECHNOLOGIES

Casa 6D uses cookies and other tracking technologies to monitor your use of our website. Such tracking mechanisms may automatically collect information such as IP address, domain name, browser type, operating system used by the user, links that the user clicks, how the user uses the Site, duration of the visit to the Site, among others. We may combine this information with other Personal Data we collect from You. Types of Cookies [●]. Use of Analytical Data. We may use and collect anonymized generic and statistical data for analytical purposes about how users use our website or our services. We may also use third-party cookies, such as (but not limited to) Google Ads, Facebook Ads and LinkedIn Ads, for monitoring, optimizing and retargeting online campaigns. Casa 6D reserves the right to change its policy on the use of cookies or similar tracking technologies at any time.

7. DATA STORAGE AND RETENTION

We have designated specific electronic locations for the storage of your Personal Data which will be accessed in a restricted and controlled manner. In cases where the data needs to be stored outside the country, such as due to storage in systems and cloud computing, the Personal Data will be guaranteed the same or a higher level of protection than if it were stored on servers located in Brazilian territory.

We will only store your data for as long as legally required or necessary to fulfill the processing purposes mentioned in this Privacy Policy, always in compliance with the provisions of the applicable legislation.

Casa 6D also aims to ensure that Your Personal Data is kept as up-to-date as possible, and that data deemed irrelevant or excessive is deleted or anonymized as soon as possible. By making your Personal Data available to other third parties to whom you may have access via our website or hyperlinks to other websites, you understand and acknowledge that you must contact these third parties directly in the event of improper retention, need for updating, correction or deletion of this Personal Data.

8. INTERNATIONAL DATA TRANSFER

Some Personal Data may be accessed or transferred to other locations, inside or outside Brazil. This may include transfers to third parties (such as service providers like Google/Microsoft/Amazon or servers located abroad).

In this case, we guarantee the existence of security measures that comply with applicable laws, and we will respect the appropriate legal bases, as required by the LGPD, either through the use of the standard contractual clauses established by applicable law or through other safeguards, as appropriate. In the absence of specific and complementary regulations on the subject in the country, we may use model clauses and rely on models or instructions used in the European data protection regulation.

9. SECURITY

The Personal Data you provide to us is collected, used and protected following security and confidentiality standards, and used only for the purposes for which it was collected, as described in this Policy.

We undertake to implement reasonable and appropriate technical and organizational measures to protect your Personal Data (observing any minimum technical standards required by regulatory authorities, as well as, as far as possible, the current state of the art) against unlawful or unauthorized processing or accidental loss, destruction, damage, theft, use or disclosure, when your Personal Data is processed under our control, in compliance with applicable law and best practices.

In the event of a security incident involving your Personal Data, which entails a relevant risk or damage, Casa 6D undertakes to report the incident and promptly adopt the best practices for correcting and mitigating any incident.

All our contractors must be committed to guarantees related to information security, as well as to secrecy and confidentiality in relation to the data processed by Casa 6D.

10. MINORS AND INCAPACITATED PERSONS

If You are a minor or incapable of performing acts of civil life, Casa 6D requests that You do not submit any Personal Data without the prior express consent and participation of Your parents or legal representatives. To the fullest extent permitted by applicable law and without limiting any other provision of this Privacy Policy, We disclaim any liability with respect to Personal Data freely submitted in breach of the provisions of this clause.

Occasionally, We may collect the data of minors or those incapable of practicing acts of civil life, without obtaining the consent provided for above, provided that: (i) to contact the parents or legal guardian, such data being used only once and without storage; or (ii) for their protection. In none of the cases listed in this paragraph will we pass on the corresponding data to a third party without the specific and prominent consent given by at least one of the parents or the legal guardian, under the terms of the General Data Protection Act.

11. COMMUNICATIONS

We may send communications and transactional notifications about the website, our services and content, necessary for any support and our contact with You.

We may also send periodic communications to You, such as newsletters, newsletters and other communications that may be of interest to You, in accordance with the applicable legal basis, whether pursuant to Your consent or Our legitimate interests. You may unsubscribe from these communications at any time by following the opt-out instructions contained in the message sent by Us or by sending an e-mail directly to casa@6d.com.br.

12. WEBSITE AND SOCIAL MEDIA CONTENT

Our Content. Casa 6D's website, as well as our different social networks, aim to publicize our services and offer content and news about the services we provide, as well as those related to our business segments, by providing news, articles, texts, audiovisual material, among others ("Content").

You may view, access and/or comment on the Content, and by providing comments or other information on public channels of the website, You make this information publicly available, without Us having any control over this. You are solely responsible for making any comments or evaluations, and Casa 6D is not liable in any way for any such comments or evaluations.

Without prejudice to the foregoing, Casa 6D reserves the right to suspend this functionality or delete comments or evaluations that are not carried out in the appropriate manner, at its sole discretion. You acknowledge that all Content, including interface, graphics, texts, newsletters, articles, copyright works, icons, presentations, images and photographs, audio clips, digital downloads, data compilations, algorithms, software, and their selection, arrangement and disposition, among other intellectual works that may be made available through the website, as well as the commercial use of Casa 6D's trademarks, logos, corporate name, intellectual properties and domain names, are protected by intellectual property laws and remain the exclusive property of their owner, whether Casa 6D, owners, authors and/or third parties, as applicable.

Third Party Content. During your use of the website, You may have access to third party websites or content ("Third Party Content"). We do not control Third Party Content and therefore cannot be held responsible or give any guarantee with regard to such content, and it is important to inform you that You are subject to the respective privacy and security policies of these third parties, over which we have no interference or control.

13. YOUR RIGHTS

Casa 6D guarantees You compliance with the rights guaranteed in the applicable legislation, including the rights provided for in article 18 of the LGPD, insofar as they are applicable and upon Your request, which will be met within the time limits and terms provided for in the legislation:

Right of Confirmation and Access: You may request confirmation of the existence of processing and access to your Personal Data. This right can be exercised to access and obtain a copy of your Personal Data under our control or possession, including information about the public and private entities with which we share your data;

Right of Rectification: Refers to your right to correct incomplete, inaccurate or outdated information, so You may update, correct or delete Personal Data at any time by contacting us (as per item 15 below). We recommend that you update or correct your Personal Data whenever necessary;

Right of Deletion: You can request the anonymization, blocking or deletion of information that is unnecessary, excessive or processed in breach of the law;

Right to Data Portability: You may request the portability of your Personal Data to another service provider, upon express request and in compliance with our commercial and industrial secrets, in accordance with the regulations of the national data protection authority and applicable law;

Rights Related to Consent: If the processing of your Personal Data is based on your consent, you have the right not to provide it or to revoke it at any time. You also have the right to obtain information about the possibility of not providing consent and the consequences of refusing. You also have the right to request the deletion of Personal Data processed with consent, to the extent permitted by applicable law;

Right of Review: If applicable, you have the right to request a review of decisions made solely on the basis of automated processing of Personal Data that affect your interests, including decisions aimed at defining your personal, professional or consumer profile or aspects of your personality.

Other Rights: To the extent that We rely on processing assumptions other than your consent to use your Personal Data, You have the right to object to such use in the event of non-compliance with applicable law. You also have the right to receive information about the third parties with whom We share Personal Data, as well as the right to petition national authorities or consumer protection bodies, if applicable.

14. CHANGES TO THIS POLICY

Casa 6D reserves the right, at any time and at its sole discretion, to modify or update any part of this Policy, provided that it does not materially affect its rights or obligations hereunder. Any updated version of this Policy fully replaces any previous version at the time of publication, so that the previous version will no longer be in force and will have no further effect, unless otherwise specifically stated. We will indicate the date of the last update at the end of this Privacy Policy. Significant and material changes to this Policy, especially relating to the processing of your Personal Data, will be informed to You in advance. In cases where Your consent is required for a particular processing, You may revoke it by contacting the Casa 6D Manager at the contact indicated below.

15. CONTACT US

If you have any questions about our Privacy Policy, our practices or if you wish to contact Casa 6D to correct any of your registered information or exercise your rights, We will be available through our Data Protection Officer - casa@6d.com.br.

Effective Date: 12/12/2024