Memo 2023


Honor and celebrate your pet's memory.

Honoring and celebrating your pet's memory: this is the purpose of Memo, a pet crematorium. Launched in 2024, its main motivation was to provide a dignified farewell, with warm, responsive service provided by animal lovers. We collaboratively developed the company's positioning, as well as its visual and verbal identity, and action plans.


  • brand strategy 
  • Visual and verbal identities
  • Communication planning 
  • Launch action planning
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The logo's central concept was the relationship between pet owners and their pets. The bonds of friendship and love, cultivated from the very beginning, are symbolized by the seamless, cursive typography.

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“Next to the letters, we added a raised dot, seeking to redefine the expression 'full stop', generally used to represent a farewell or the end of a story.”

 

DANIEL JUNQUEIRA, 6D DESIGNER

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