Mozak 2023


Projects with a Rio signature.

Mozak is a solid company that has been developing real estate projects in Rio de Janeiro's South Zone for 29 years. Its projects stand out for their signature architecture, landscaping, connection with the surroundings, and the Carioca spirit. As the brand, team, and portfolio of projects and services grew, the need arose to validate its positioning, rethink brand architecture, and evolve its visual identity.

The work began with qualitative research, focusing on assessing the perceptions of the company's customers and employees. Based on the analysis of the results, we created two immersion phases: first, with the Mozak team and, subsequently, with the board.


Services

  • Brand Strategy
  • Visual Identity
  • Verbal Identity
  • Naming
  • Brand Architecture
  • UX/UI
  • New Releases
  • Communication strategy
  • Social Media Management
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VISUAL DEFINITIONS AND BRAND ARCHITECTURE

 

The visual definitions encompassed digital (website, social media) and physical (hoardings, advertisements, etc.) contact points, with targeting for each type of media.

Based on this positioning, we designed the brand architecture to understand how Mozak manages projects and new services, such as personalization.

MOZAK STUDIO

 

As part and consequence of this new stage, there was a need to communicate and better define the personalization service.

To achieve this, we came up with the name Ateliê Mozak together and developed a visual identity with the aim of enhancing and highlighting the possibilities it offers.

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PROJECTS WITH A CARIOCA SOUL

 

Our relationship with Mozak is long-standing. Prior to this work, 6D had developed numerous partnerships in project launches, developing creative concepts and visual identities, as well as digital pieces.

All work for the brand stems from the desire to communicate its relationship with Rio, with art and architecture, which permeate exclusive projects in the city.

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